Online retailer TheHut.com has bought the web site rights for Zavvi following the high street music chain's collapse in December.

Administrator Ernst & Young sold the rights to Zavvi.co.uk to TheHut.com, which intends to sell a broader range of products than the defunct retailer, including sportswear, fashion, perfume and lingerie, as well as the entertainment products.

The acquisition created 100 new jobs based at the online retailer’s offices in Northwich, Cheshire.

“Zavvi is a major player in entertainment retail, both in the UK and Ireland. Our aim is to capitalise on this well-recognised high-street brand and transform the business into a leading-class online retailer, not only in entertainment, but also across lifestyle products,” said The Hut Group chief executive Matthew Moulding.

“The new discounted price points, supported by significant future investment in customer-driven functionality improvements, should enable us to create an exciting online retailer.”